It is high time for India to start taking sports seriously and not just as fun and games.

It is also time to shed the stereotype that the only sport that India is ever going to feature for is cricket. Careers in sports are finally being given the due consideration that they deserve and athletes are finally receiving support, not just from their friends and family, but from the entire general populous and the Government alike.

With so many sports enthusiasts in the country, sports marketing is also bound to succeed and thrive, as is a career in the same. In a land of such immense diversity, with so many castes, creeds, religions, and cultural differences, it is comforting to know that a pump of adrenaline in someone else on the field can unite so many people.

Indeed, people may have different sporting preferences, but the bottom line is that there is no doubt that a sport, any sport, can enthuse so many.

The present level of India’s interest in sporting events as well as India’s performance in sports is not what it used to be – it has improved for the better. It is only to be expected that things can only keep spiraling upwards from here onwards. Sports opportunities in India are now presenting themselves in spades for athletes and non-athletes alike.It time to showcase India’s prowess to grow as a superpower in sports.